Earlier this month Sony announced it was coming to America to take on the Kindle.
Last Friday, Oprah Winfrey endorsed the Kindle.
The folks at Sony are calling it the Reader Revolution. In a bold move they are essentially throwing in the towel in Japan, their home market, to focus their efforts here in America where they have been a bit surprised at how well their Reader is doing. Most of the Sony Reader brain trust will be relocating to America and they have unleashed thousands of Reader Revolutionaries throughout the country. These “revolutionaries” will appear at various retail outlets (think Target) and at special events around the country to help people experience reading on Sony